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3D Showcases Hit Major Retail Stores
The benefits of 3D Mapping for e-commerce and retail spaces are finally being realized in a big way. With the recent integration of a virtually stages space on Walmart.com, Reality Capture Experts are ready to help ‘virtualize’ your retail store to anyone anywhere in the world. With over 100 household items annotated in the tour, the 3D Walmart shopping experience is an instant way to showcase brand such as Mainstays within a storyline. The consumer has a chance to interact and conceptualize what the product will look like in their home. Powerful analytical tracking software can inform the retailer where the consumer is spending time in the virtual space, or even add actors for a profoundly personal effect.
Walmart is hardly the first retailer to realize the benefits of 3D Showcase for retail. Other big brands such as Crate & Barrel and Rite-Aid have been using 3D mapping for retail for the past two years. Besides adding pricing, media, and videos at the Point of Sale, 3D technology fully integrates into Google Maps where images are playing a huge part in the success of online retailers. A virtual tour instantly establishes credibility with a shopper. 3D mapping has also proven to reduce costs on quarterly POS inspections. No more fling an entire boardroom to walk the isles of your recent store display, only to fly home hours later. Real-time 100% accurate spatial recognition of a space can eliminate the need for extra travel just to move a sign to the other side of an aisleway.
When California Fresh Market asked RCE member Liz McDermont to 3D Map their new facility, they intended to use it as an introduce the community on both their website and Google Maps. It has since been used as a template for resets, the floorplan is being used to map product for a possible online shopping service, (a picking route) for employee efficiency. The other markets are using the models as well, on their website and google. They are preparing to meet the demands of an increasingly tech based demographic and stay ahead of the curve.